US Springboard was appointed by Grand Central Partnership (GCP) to monitor the performance of the mid town district in New York in terms of pedestrian numbers.
GCP were a pathfinder in the US being the first downtown to implement automative footfall monitoring and quickly grasped the benefits they delivered to their levy payers and stakeholders.
The service commenced with 5 counters and had subsequently expanded with additional counters as a consequence of the evidenced benefits of the service and of the intelligence that the data delivers.
Key recipients of the data are property owners, leasing agent and store operators. All of whom are represented on the board of the GCP.